Business Leader Magazine -

Michelle Buelow, Founder - Bella Tunno
 

Michelle Buelow
Founder
Bella Tunno

Bella Tunno, founded by Michelle Buelow, has filled a unique void in baby and children’s accessory marketing by offering flaunty and fun baby basics – bibs, burp cloths, diaper ditties, binky holders and play smocks – in dozens of eye-catching patterns. What started as a home business has now grown into a very successful baby and children’s accessory company that is carried in Nordstrom, Target, Baby Gap, and over 2,400 international and domestic boutiques. Additionally, the fashion-forward line of baby and children’s accessories has been included in the 2007 Oscar Gift Baskets, 2006 Golden Globe awards baby gift bags, the 2006 MTV Style Lounge, Everyday with Rachael Ray, and more.

Bella Tunno’s fast growth is demonstrated by its tenfold increase in revenue from year one to year three and the 3,000 retail customer stores it services around the world.

In 2003 Buelow’s brother passed away after a long struggle with drug and alcohol addiction, so Bella Tunno has focused its energy on helping others who struggle with drug and alcohol addiction. Bella Tunno has dedicated a percentage of their profits to prevent drug and alcohol addiction and to assist in programs associated with drug and alcohol rehabilitation.

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